📈 What Happens When You Stop Holding Your Business Back

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Former Zillow exec targets $1.3T market

The wealthiest companies tend to target the biggest markets. For example, NVIDIA skyrocketed nearly 200% higher in the last year with the $214B AI market’s tailwind.

That’s why investors are so excited about Pacaso.

Created by a former Zillow exec, Pacaso brings co-ownership to a $1.3 trillion real estate market. And by handing keys to 2,000+ happy homeowners, they’ve made $110M+ in gross profit to date. They even reserved the Nasdaq ticker PCSO.

No wonder the same VCs behind Uber, Venmo, and eBay also invested in Pacaso. And for just $2.90/share, you can join them as an early-stage Pacaso investor today.

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You might be the problem.

It’s a hard realization.

You call it “being hands-on,” but it could be what’s holding your business back.

If you’re:

• Answering every question

• Approving every post

• Touching every deliverable

You are babysitting your business.

I know because I’ve been there.

And the moment I stepped out of the way, things got way better.

It wasn’t easy, but it was necessary.

These are the benefits and how to actually make the shift:

1. You Create Space to Think

When your calendar is packed with back-to-back decisions, you don’t have time to think about the bigger picture.

Growth requires strategy → strategy requires space → space requires you to stop micromanaging every little thing.

Try this:

• Block 2 hours a week for deep, uninterrupted thinking

• Delegate one task you shouldn’t be doing

• Ask: “Is this the highest use of my time?”

Allow yourself the time to focus on high-leverage decisions.

Bonus tip:

A business owner shouldn’t be spending time creating social media content.

You have bigger things to worry about.

My content agency, FounderBrands, handles all of this for you.

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2. Your Team Steps Up

People don’t grow when they’re managed like interns.

They grow when you give them ownership.

Micromanaging says “I don’t trust you.”
Delegating says “I believe in you.”

If you’re constantly redoing your team’s work, they’ll stop trying.

But when you set clear expectations and let them lead, you get better work and more buy-in.

Try this: 

Let someone else own a project 100%, even if it’s not perfect.

Then coach on where improvements could be made.

3. You Build Systems

The fastest way to stop being the bottleneck is to build a repeatable system.

If every deliverable is a one-off process in your head, your team’s either guessing or waiting on you.

Try this:

• Document what “great” looks like

• Create written SOPs for common tasks

• Use a video tool like Loom to create visual SOPs

• Organize your SOPs for easy access

Organization is the key here.

If your SOPs are scattered in different folders and Google Drives, it will take even more time to find them.

4. You Get Your Time (and Sanity) Back

How does this sound:

You’re no longer in every Slack thread.
You don’t have to attend every meeting.
And you can limit your email checks to once a day.

That’s the best part.

You finally get to work on the business, not just in it.

That means:

• More creative energy

• More time

• More progress toward your long-term vision

And yes, more sleep.

For more, check out my article: How to Build a Business That Runs Without You.

The Takeaway

You can’t be the visionary and the bottleneck at the same time.

The sooner you let go of control, the faster you gain traction.

Your business needs the best of you.

And that version shows up when you stop holding everything together.

Whenever you’re ready, there are 4 ways I can help you:

1. FounderBrands: Build your online identity. Become the authority figure in your industry.

2. Promote your business to 1,800+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. The average entrepreneur story…