📈 Your Best Content Might Be Sitting in Your Inbox

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“I don’t know what to post.”

That’s the #1 excuse I hear from founders.

They open a blank doc, wait for inspiration, then either give up or post something random.

I’ve seen this again and again:

Founders think they’re out of ideas, but really they’re just overlooking what’s right in front of them.

Your best content isn’t out there.

It’s in here:

• Your inbox

• Your Slack threads

• Your client DMs

• Your team’s Notion notes

The stories that build trust are already sitting in your day-to-day conversations.

Let’s break down how to turn that into content:

1. Screenshot Insights

Clients ask the same questions over and over.

Answer them once publicly.

• “A client asked me why their conversions dropped. Here’s my breakdown.”

• “This question popped up in Slack today. Every founder should know this.”

If one person asks, 100 others are thinking it.

Screenshots are also a great way to share social proof.

Here’s an example of a screenshot I took from our Slack channel. A client shared a huge milestone, so I created a post about it:

2. Turn FAQs Into Posts

What objections show up on sales calls?
What do prospects always ask before saying yes?

Write those answers as posts.

You’ll start closing deals before the call even happens.

I use this to drive leads to my content agency, FounderBrands.

Sharing those answers on X and LinkedIn means by the time someone books a call with us, they’re already halfway sold on working with FounderBrands.

3. Share Mistakes and What You Learned

You already debrief with your team.

Turn those notes into content.

• “This client almost churned. Here’s how we saved it.”

• “One small change saved a client $12K/month. Here’s the strategy.”

There’s a messy middle ground in entrepreneurship. Some days are great, others are bad.

But most of the time you’re in that middle area.

Content comes easy on great days, and lessons can be shared from the bad days.

But don’t forget about the day-to-day grind.

This post I made about losing a client and the mistakes made had almost 10K impressions:

4. Repeat Yourself

Think you’ve already said it? Say it again.

Your audience either didn’t see it, forgot it, or needs to hear it ten more times before it clicks.

Repetition builds recognition. Recognition builds trust.

New ideas are great, but you’re not going to have them everyday.

So stick with what works.

The Takeaway

The next time you have writer’s block, I hope this newsletter reminds you to not overthink it.

Start with the conversations you’ve already had.

Those conversations make the best “this actually happened today” posts.

That’s what makes people trust you.

That’s what makes them reach out.

And that’s what ultimately turns conversations into clients.

Whenever you’re ready, there are 4 ways I can help you:

1. FounderBrands: Build your online identity. Become the authority figure in your industry.

2. Promote your business to 1,800+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. I hope the chiropractor doesn’t charge extra for that….

How 433 Investors Unlocked 400X Return Potential

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Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

No wonder 10K+ everyday people are taking the chance on Pacaso.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.

Invest While You Still Can

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