📈 Your Offer Isn’t Clear (and It’s Costing You Sales)

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Confused people don’t convert.

It doesn’t matter how great your product is.

If your offer isn’t immediately clear:

• Who it’s for

• What problem it solves

• What outcome it delivers

People will scroll past, bounce, or ghost you.

Let’s fix that.

1. Say What You Actually Do

You don’t need to sound fancy. You need to sound clear.

Too many founders hide behind buzzwords and industry jargon.

“Facilitating scalable growth architecture.”

That’s going over your customers’ heads.

Try this instead:

• “I help ecommerce brands get more repeat customers.”

• “We manage your social content so you don’t have to live on your phone.”

• “I help consultants turn their process into a product they can sell.”

Ask a 7th grader to read your offer. If they don’t get it, rewrite it.

2. Your Offer Isn’t for Everyone

If your copy says “for entrepreneurs, founders, coaches, freelancers, small businesses, and corporations,” you’re actually speaking to no one.

A clear offer speaks to one person with one problem and one outcome.

Clarify this:

• Who is this for?

• What are they struggling with right now?

• What transformation are they after?

Example:

“We help agency owners stuck at 20 clients/month streamline their backend so they can scale to 50+ without breaking everything.”

3. Focus on the Outcome

People don’t care about your process until they care about your result.

If your offer leads with “eight modules, three calls, two workbooks,” you’re selling the plane ticket, not the vacation.

Lead with:

• The transformation

• The before/after

• The real benefit of working with you

Use my content agency, FounderBrands, as an example.

Which one makes you excited to become a client?

“We provide end-to-end, turnkey content solutions leveraging brand amplification strategies.”

Or

“In 3 months, you’ll become the go-to person in your industry.”

Sell the outcome. Skip the jargon.

4. Make Your CTA Simple

You’ve got someone’s attention.

Now don’t blow it with a vague “Let me know if you’re interested” close.

Try this instead:

• “Reply ‘ready’ if you want the details.”

• “Here’s the link to book a free consult.”

• “DM me ‘plan’ and I’ll send over how this works.”

Direct beats clever. Always.

The Takeaway

A confusing offer makes people scroll.

But a clear one makes them click.

So this week, check your messaging.

Strip it down. Sharpen it up.

Speak directly to the person you actually want to help.

Because when the right person reads your offer and instantly thinks “This is for me”

That’s when the sales start rolling in.

Whenever you’re ready, there are 4 ways I can help you:

1. FounderBrands: Build your online identity. Become the authority figure in your industry.

2. Promote your business to 1,800+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. Think twice, speak once…